Hook, cut, post — TikToks without the edit
TikTok doesn't reward polish; it rewards the first two seconds and the tenth post this week. Ekly is built for that pace — vertical, captioned, fast — so posting daily isn't a second job.
Start free
The TikTok algorithm favours volume and the hook, not production value. That means the winning workflow is fast iteration, not a long edit. Here's how that works.
Vertical and captioned by default
TikTok is 9:16 and watched on mute. Every clip you make here is vertical from the start, with word-level captions burned in so they always show — no re-cropping a landscape edit, no soft captions the feed hides.
Built for the hook
The first two seconds decide whether anyone sees the rest. Generate and re-generate opening shots quickly, test different hooks against the same idea, and keep the one that lands — instead of committing a whole edit to a hook you haven't tested.
UGC-style talking clips without filming
A lot of TikTok is a person talking to camera. A face image and an audio track produce a lip-synced talking clip, so you can make presenter-style content without setting up a shoot for every post.
What actually does the work
Post daily without it being a job
Start free — no card. Make one vertical clip and see how fast the loop is.